“The best thing for me is to have no rules for myself. People like to preemptively think about their “brand,” and become that. Your brand—or your personality, or whatever you want to call it, it’s weird that you would equate the two—it’s there already. You have one without trying to have one. So when you’re true to that, people respond to it. You don’t have to try to have a brand. It just exists.”

Lucy DacusHistorianThe Creative Independent